CASE STUDY | SOFTWARE (SaaS)

From an Initial $3M Offer to Closing a Strategic Deal at $15.5M

OVERVIEW

Fogline Advisors led a strategic sale for a software provider in the motor vehicle industry. The company was known for its innovative dealership support systems for nearly four decades. Our targeted approach attracted significant interest and a competitive pool of high-quality buyers, ultimately facilitating a $15.5M exit.

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Our client has been a leading player in Australia's automotive software sector. Over the years, they had numerous acquisition proposals that did not meet their financial expectations including an offer of $3M.

The client recognised that these ad hoc approaches had proved inconsistent and lacked the structure and process that was going to get them the right outcome. The client engaged Fogline Advisors to run a robust process and manage the transaction.

EAG SOLUTION & OUTCOME

After an initial assessment, Fogline Advisors was confident of achieving a valuation above the current market expectations. We developed a targeted approach and attracted a competitive pool of buyers. Through this process, Fogline Advisors identified an opportunity with a leading wholesaler in the second-hand car industry.

By aligning our client's software offerings and growth trajectory with the strategic buyer's needs, we were able to secure an acquisition valued at $15.5 million. This was a remarkable 5X increase from the initial offer of $3 million by a previous prospective buyer. Our tailored approach and in-depth market knowledge were crucial in securing a better deal.

This success not only highlights the potential of our client but also showcases the value creation and strong strategic advice Fogline Advisors provides. As Trusted Advisors, we are committed to strategically positioning our clients for success and achieving exceptional results.

OUR services

Business Valuation

We provide a thorough business valuation to get a complete picture of your current business performance and understand your unique value drivers.

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Business Sales

We take our clients through a tried and tested process that saves them time, money and gets them the exit they deserve.

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Business Exit Planning

We take our clients through a systematic process so they can understand their options and develop a clear road map for their exit.

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Business Growth Advisory

We develop and implement growth strategies that not only optimises your business and increases your revenue but also grows your company’s value.

From the beginning of this project’s campaign launch, there were multiple interested buyers. While multiple parties expressed interest, financial buyers didn't match the valuation potential of a strategic buyer. The strategic buyer emerged as the ideal fit due to their extensive experience in the relevant industry, aligning seamlessly with the software's offerings. The resulting deal, valued at $15.5 million, is expected to yield substantial returns through synergies within a short timeframe—a mutually beneficial outcome.

MARK LEVITT

PRINCIPAL ADVISOR | Fogline Advisors

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